Every company includes a wide range of promotional tools as a marketing plan. With 10+ years of experience and skill, I believe the sponsored posts are the best promotion method.
Why am I saying so?
Well, Sponsored posts are practical, sustainable, and affordable for branding, and I learned it through my experience. Earlier, I used to buy a domain, source content, link building, and rank. I spent $30K to promote my business. But every time, my website lost rank due to Google algorithm update. This makes me feel that link strategy is not a sustainable method.
Next, I decided to go with an expired domain strategy and spent $60K. Unfortunately, it is not a sustainable process since I faced an indexing problem.
Finally, I found paid sponsored posts the best one as I got the expected result. My website ranking didn’t fall due to Google updates for the last 3 years. Even pages were indexed within 24 hours. Overall, I found it to be a sustainable one.
This article will share my experience with link strategy, expired domain, and Sponsored posts on High DA sites.
Google Penalty
If you don’t see any improvement in your Google ranking after sometimes doing link building, the possibility is that your website receives a Google penalty.
In order to improve the relevancy and quality of the search result, Google periodically refreshes its automatic algorithms. When the update happens, websites that don’t follow the Google quality guidelines may get penalized or pushed down in the search results.
If the ranking and traffic of your website suddenly falls, be sure that you have been penalized. In this case, the link strategy will not help you recover.
Competitors are Following More Effective Link Strategy
Most of the time, after following a link-building campaign, everything seems alright in the beginning. You will be getting rankings, and it looks like you are beating your competitor.
But after 1 month, you find that your position is returned to page# 02. Ever wondered why it happens?
The most important thing is that you are not the only person doing link building for the website. Your competitors are also maintaining a link strategy for improving site authority.
Even the no.#1 website for a particular KW is probably acquiring links.
At this point, if your link-building strategy and effort are not better than your competitor’s, it will be hard to gain the top position. You may get the ranking but not permanently.
You are Maintaining Ineffective Link Strategy
Are you building many links for your website but not getting the expected result? Then ask yourself, is your link strategy effective?
If you use low-quality links for link strategy, no impact will be on the rankings.
Undoubtedly, links from a brand new website will have little impact, while a link from an old website with several pages will be high quality.
Moreover, quality isn’t the only factor. According to the Google algorithm, link relevancy also plays a vital role.
It means a link from the car parts website from a car review blog will be more effective than a link from the same car parts website to a food review blog. All in all, relevant links will carry more weight.
You Are Not Following Other SEO Factors
Remember, link building is not the only SEO factor. Yes, link strategy will help you boost your visibility and authority; at the same time, you have to accept that it can’t sustain your link policy all alone. You need to look at other SEO factors as well.
It would be best to audit your website’s optimization for search if you haven’t acquired much ground with your links.
For instance, if your website takes too much time to respond, Google will not be giving you rank until you improve your page speed.
Similarly, keyword usage, images, headings, etc., are other SEO factors that are crucial ranking factors.
Why is Expired Domain Not a Good Idea?
As per many people, buying an expired domain of high DA and PA is a crazy idea to improve a website rank. I believe this is not a good idea at all. Here is why I believe so.
- Limited Choice
You can buy a new domain with any name; before that, you must check if it is registered.
On the other hand, buying an expired domain is different because a limited number of names are available.
Finding a domain name is always challenging, especially for your business. Moreover, if your business is already established, buying a domain name entirely different from your business will not be beneficial.
However, you can change your business name anytime you want; your customer will be confused between your business name and domain name.
- Expensive
If you never buy an expired domain, you will be surprised to know an expired domain price is exceptionally high.
As I stated earlier, I bought an expired domain with $10K. Yes, the value is right! This price is high compared to a new domain.
If you are wondering, why is it so?
The answer is, a few expired domains have reseller’s bids and can sometimes be bargained. Moreover, you are not the only person bidding for the domain. Furthermore, you need to check whether the expired domain is free or not. This is ultimately a waste of time.
- Risk of Penalty
Buying an expired domain means you are leading to a lot of vulnerabilities. The truth is, most of the time, an expired domain is incorporated with many penalties. To know if your selected expired domain is vulnerable to penalties, check out the below criteria carefully.
- KW Stuffing
- Overuse of KW’s on anchor text
- Copy content
- Black hat link building strategy
- Hacking history
- Site history
- Malicious Backlink
If you find that the backlink profile matches any of the above criteria, don’t buy it. Your valuable time, money, and effort will be wasted.
- Useless Domain
A lot of expired domains are available in the market. The earlier may have had a difficult time with the market competition. For the competition, the owner has sold it. For this, it is vital to determine the expired domain competence against its niche competitors.
- Bad Backlink Profile
An expired domain may not come with a good backlink profile.
When buying an expired domain, most of the time, people look at the DA score. But this is not the only factor that is necessary to look at.
Double-check the backlink quality. Don’t get fooled by the number of backlinks. A backlink from 10 strong websites is far better than a backlink for 10,000 spammy websites.
What are the Benefits of Sponsored Posts on High Organic Traffic – High DA sites?
What I experienced over the last 4 years is, if you want to get immediate exposure, go with a paid sponsored posts. Want to promote your business or reach the right audience? PR is the best option.
By following the PR method, you will learn that getting the expected rank is relatively easy. You will be able to get the rank of the hardest keyword like “best weight loss pill.” Few of our case studies are here : CASE STUDY 1; CASE STUDY 2.
Let’s figure out some of the benefits of PR from below.
- Immediate exposure to an established audience
A sponsored post is a significant way to gain instant exposure to your brand or website that already has an established base or loyal readers and followers.
Gaining initial traction by hitting the ground quickly is essential for every new brand or website. The sponsored posts is an effective way to gain initial traction.
The best part of the sponsored posts is that it will help you establish a group audience for your brand or product. They allow you to build initial authority and trust.
- Affordable cost
It is significantly essential for a new business owner to keep an eye on your advertising and marketing costs. You will love to know that paid post on High DA site is incredibly effective and, at the same time, cost-efficient. The sponsored post total cost is lesser than other traditional paid advertising options.
However, the cost depends on your selected publication or company. For this reason, keep a baseline budget in your mind.
- Potential sales increase
The primary purpose of using the sponsored content strategy is to increase sales. However, it is not guaranteed, but sales will certainly increase if your niche, product, or business gets aligned with the audience’s interests.
Simultaneously, this strategy will help you reach new buyers in different markets. In fact, this method creates a buzz for your product. And the increase in sales is sufficient to cover your cost.
- Major SEO benefits
Although I dislike few SEO strategies, and I shared the reason as well. But sponsored content strategy superbly boosts your website’s SEO profile.
- Increased web traffic to your website
In addition to creating great content for your website, promoting that content is equally important to generate visitors to your website or the product page. You will surely get niche relevant traffic to your website once you use the PR technique.
However, the total traffic relies on the publication and niche type you choose. The truth is, the sponsored posts campaign assists you in maximizing organic traffic.
- Social sharing potential
Once people start to interact with the content because of the PR campaign, they will most probably share it with their family and friends if they find it valuable, exceptional, and engaging.
You will get an incredible amount of traffic due to social sharing. The most important thing is, you need to make sure the PR is well-aligned with your niche and website. This is the superior form of free marketing and the outcome of an effective sponsored posts method.
- Builds a working relationship with PR firm
Although you will be paying for PR service to a firm, overall, you are establishing a working relationship with your selected PR firm. This way, the PR firm may offer you a discount if the first campaign performs successfully as per the plan.
- Possibility for return customers
Getting a new customer opens the chance of generating a return customer. If a new customer’s initial experience is excellent, s/he will return to your website. It is one of the prime goals of a press release to bring return customers to your website or brand.
So, creating a great first impression is crucial for your press release.
- It helps you establish a new marketing channel
Press releases help you significantly to establish a new marketing channel.
Your website or brand will get enough media coverage for a PR campaign which is not possible if you use a traditional marketing policy. Since several brands and content are available in your same niche, PR helps the audience identify the right brand.
- Provides authenticity to your brand
On top of everything, authenticity is mandatory to increase traffic and sales of a website or brand. Ensuring the authenticity of your brand is the responsibility of a press release, and PR is efficient in confirming it.
Press releases act as a trust-building tool between brands and customers. Brands or businesses that follow the PR method gain 3X more customers than other brands or websites that don’t follow. And it is only because of the press release method.
Whatever benefits I am telling you are all from my personal experience. I generated $10 million by using the press release technique. This is the best, safest, proven, and sustainable technique you can follow without hesitation. More importantly, it is a Google-friendly method.
How do I know Which Keyword is Best for Which Sponsored Posts?
We are a team of 6 members. Together, we have experience of more than 15 years. So, with 10+ years of experience, we know which KW works best in which website. For example, if your KW is “best weight loss pills” and you want a sponsored post from Hubspot, we analyze the potentiality of creating PR for the KW to the expected publication. If the sponsored post is unable to develop the required traffic and sales, we tell our customers not to create PR at Hubspot. Instead, we offer them to create it in a publication that maximizes the outcome.
How Can We Provide Such a Service at an Affordable Price?
Last year, one of my friends asked me for his new product branding. First, I asked him about the budget. His budget was $100K. I offered him a service for $20K, and we successfully completed his PR campaign.
Now, you might be wondering how we provide such a service at an affordable price range?
The secret is that we are the media partner of several well-recognized publications. We buy bundle offers of these publications named PRNewswire, PRWeb, Globenewswire, etc., and that is why we can provide excellent service at an affordable price.
With vast experience, we know how to generate leads.
A few customers made $600K by using our service. Also, roughly 70% of our customers are repeat customers, which means they are satisfied with our service. That is why they are ordering over and over again.
How Reckonsoft Help You Optimize Your Keyword
Reckonsoft is a market-leading and popular digital marketing agency, taking care of the Press Release service to increase the visibility of your website, brand, or company on the world wide web.
They help you promote your website with your chosen KW by providing the best backlinks.
So, the benefit of using Reckonsoft marketing is
- Guaranteed organic traffic
- Premium press release
- No middle man or broker
- Intensive keyword research
Conclusion
A Sponsored post is a great way to get the content out about your business and get high-quality backlinks simultaneously! With RECKONSOFT sponsored posts strategy, we take your business to the next level, leading to more traffic and sales.
Over the years, we have worked with Fortune 500s and brand-new startups. We help ambitious businesses like yours generate more profits by building awareness, driving web traffic, connecting with customers, and growing overall sales.